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Blog · field notes

Notes from the inside of real AI infrastructure.

What we ship for customers, what works, what does not, and the patterns we keep seeing across enterprise teams adopting Claude.

Schematic infographic: on the left a stylised CRM customer card, in the centre an MCP bridge with a Claude orb and identity lock, on the right a structured proposal document with the top row highlighted in green.
Sales

A proposal built from CRM data before you open your laptop

A sales rep opens their laptop in the morning and the proposal for today's meeting is already there — built from order history, open opportunities, and CRM notes. No copy-paste, no forgotten details.

ClaudeMCPCRMSales
May 2026 · 7 min readRead →
Infographic showing a single updated product card flowing through an MCP bridge into an e-shop, warehouse, and ad feed.
E-shop operations

Change a product once, update it everywhere

Updated a spec, price, or availability? Claude takes the revised product card and pushes the change to your store, warehouse system, and sales materials — in one pass, with the right permissions.

ClaudeMCPE-shop
May 2026 · 7 min readRead →
Infographic: fragmented AI subscriptions consolidated into one governed platform with per-user permissions.
Case study

How we built shared AI infrastructure for Business Factory

Every team had a different AI subscription — GPT here, Claude there, locked-down Google Drive everywhere. Here is how we replaced the chaos with one governed platform that respects every existing permission.

InfrastructureGoogle WorkspaceMCP
May 2026 · 8 min readRead →
Hub-and-spoke infographic: Claude at the center with spoke connections to five data sources (CRM, mail, calendar, files, support) — queries flowing in, answers flowing out, the user's permissions carried along the way.
Field notes

Claude is only as smart as the data it can reach

A demo of Claude answering generic prompts is not what changes a business. Connecting it to your CRM, your calendar, your books — that is. Here is what we have learned about which connections matter and why.

ClaudeMCPUse cases
April 2026 · 6 min readRead →